Photo coverage at events is so common not many give it a second thought. Apart from the professional photographer retained for the job others too get into the act with their digital cameras and cell phones and happily snap pictures. Invitees view images on the screen of their device and that’s about it. Now photographic coverage of events has taken a new turn with on the spot instant photo printing services provided in the package. What are the benefits or advantages of instant photo printing?
Here it must be clarified that instant photo printing is not to be confused with prints taken from a Polaroid camera. The system usedprofessionals is different in that it includes a DSLR coupled to a portable instant photo printer.
Prints may be taken directly off the camera or the card may be transferred to the printer where one can add interesting effects such as borders, mix and match two images or add text. Just imagine the effect it will have when you hand out prints to guests at such events. If it is a promotional event you can be sure the impact of distributing photographs conveys a distinctive message. Your brand image improves thousand fold.
One of the finest advantages of instant photo printing is that you can have prints immediately. The traditional route would be for a photographer to go back to his studio, process images, take out prints and deliver them to the event organizer. With on the spot digital photo printing services there is no such delay.
Organizers, if they wish to give photographs to participants who may have come from a distance, can do so before they leave. You can be sure this creates a very positive impression, especially on important guests.
The novelty factor is there of course. However, if there is an event in which celebrities are in attendance guests will simply love to have photos taken with their favorite personalities and carry away prints they will cherish for a long time to come. In such cases the prints become prized possessions and this is only possible when there is an instant photo printer available at the event. Coupled to a DSLR the print gives high quality images and there is no limit to the number of prints one can obtain, unlike a Polaroid where you have to take one photo after another, something celebrities (or others) may not like.
Another advantage of having photographers bring along the instant photo printing equipment is that you get a bundled offer for coverage as well as prints at a great price. Compare the slight increase in cost to the great happiness such prints bring or the brand value they promote and you will see that the cost is negligible.
What is more, with the right type of equipment on can even email or post photos online directly. Weddings, bar mitzvahs, product promotions, sales meetings or functions all benefit from having the facility of instant photos available on site. This is the way the world is going so next time you organize an event make sure you insist on having photographic prints available.
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